HUM (Test Site)
By Ben Dale
Duration: 3 Days
Pages: 5
Test Site: Hum
The company Hum, created by an AI application ‘GoodBrief.io’, conjures with the recreational industry of luxury bicycles. Their target audience is college students, whom they persuade with a sense of victory, while at the same time being approachable throughout their branded website. They additionally wished for a monochrome design, with their brand colour green.
Their bespoke catalogue was utilised within the design, as they wished for a CTA which funnels site leads to the catalogue of luxury bicycles. The site has been crafted to maximise conversations between the business and their potential clients. This has been done with newsletter sign up forms, and buttons redirecting leads to the contact page.
They additionally wished for 4 pages: home, about, catalogue and contact pages. They all synced with the style of the brand throughout the site, to create a sense of continuity. The about page mentioned members of the team, aligning with the display on the home page. The catalogue page displayed the products of Hum, within a collection of luxury bicycles and blogs for their clients. The contact page acts as a foundation for all potential leads to contact the company, through social media and email; in order to engage in conversation with ease.
Make sure to scroll further to have excess to the extensive home page of Hum!
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